Skolar Tea Branding
The branding for Skolar Tea Company marries hand-done treatments with photography to create a sophisticated yet approachable brand. Competing with a satiated market in the Portland Area, it is hard to stand out as something unique. By using photography highlighting the different varietals of tea that are within and pulling color directly from the tea makes the label eye-catching because it is unlike others on the market. The logomark represents the timelessness of the brand and the tradition of the tea. The custom lettering is fun and is a nice contrast to the highly textured background.